'Seen all this before': Tourism NZ says ditch influencer shots for something new

No more lavender fields or mountain tops please, urges agency in effort to stop people ‘travelling under the social influence’

New Zealand’s tourism agency is seeking to edge out influencer-style photoshoots at tourism hotspots with a tongue-in-cheek campaign against “travelling under the social influence”.

In a video, the comedian Thomas Sainsbury stars as a lone ranger in the “social observation squad”, chiding tourists for perpetuating tropes such as a hat-wearing woman in lavender field, a man quietly contemplating on a rock, and “a classic one in these parts: the summit spreadeagle”.

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source https://www.theguardian.com/world/2021/jan/27/seen-all-this-before-tourism-nz-says-ditch-influencer-shots-for-something-new

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