Cupid’s needle? UK under-30s wooed with dating app vaccine bonus

Apps such as Hinge and Bumble will offer benefits to vaccinated users amid fears of low take-up

First came the idea of making Covid vaccinations mandatory to go to the pub, while Israel offered free pizza and beer with a shot. Now UK officials have hit on what they hope is an even more persuasive reason for young people to get their jab: more chance of getting a date.

In an eye-catching policy coinciding with the rollout of vaccinations for the under-30s beginning this week, the Department of Health and Social Care (DHSC) has teamed up with popular dating apps to encourage take-up of the programme.

Continue reading...

source https://www.theguardian.com/world/2021/jun/07/cupid-needle-uk-under-30s-courted-dating-app-vaccine-bonus

No comments:

Post a Comment

Featured post

Ethiopia’s controversial quest for the sea

https://ift.tt/4t29xJd Ethiopia is famously landlocked. That’s why the ambitious Ethiopian prime minister Abiy Ahmed has long harbored visi...