Australian ad showing Covid patient gasping for air ‘could increase vaccine hesitancy’

Scare campaigns can make people more fearful of jab side-effects, expert says

A new Australian government Covid awareness advertisement featuring a young woman gasping for air in a hospital bed has been criticised for leaning into scare tactics and for urging vaccination among a group who are still not eligible for the recommended vaccine.

The federal government released two ads at the weekend, one featuring the young woman, which also carries a message for people to stay at home and get tested, and the other showing a parade of arms bearing Band-Aids after vaccination with the tagline: “Arm yourself against Covid-19.”

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source https://www.theguardian.com/australia-news/2021/jul/12/australian-ad-showing-covid-patient-gasping-for-air-could-increase-vaccine-hesitancy

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