Riyadh will hope acquisition can not only improve kingdom’s image but also serve as a highly conspicuous display of wealth
From heavyweight boxing to horse racing, from wrestling events to a grand prix; Saudi Arabia’s association with sport has become an integral, and contentious, part of its efforts to rebrand.
But its latest play – taking a majority stake in Newcastle United Football Club – is the kingdom’s boldest move yet, placing it firmly on the world’s sporting stage, and squarely in the crosshairs of its critics.
Continue reading...source https://www.theguardian.com/world/2021/oct/07/saudi-backed-newcastle-takeover-as-much-about-status-as-sportswashing
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