Want people to spend more? Put on some classical music. Want to sell more French wine? Play Edith Piaf. Australian-based expert Prof Adrian North says it’s ‘so weird’ retail stores aren’t exploiting the science
For the conspiracy-minded who thought supermarkets were playing particular music to influence us to buy certain products – that is, more expensive ones – I can reveal that’s not the case in Australia. Yet.
But the big stores could easily use tunes to change our purchasing habits, according to the world’s leading expert on the subject, who is based at Curtin University in Perth.
Continue reading...source https://www.theguardian.com/business/2021/dec/05/bread-wine-mind-control-supermarkets-could-be-using-music-to-change-our-shopping-habits
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